martloha.blogg.se - Azart casual games

While age is just a number, it’s a pretty important one for user segmentation and campaigns. That’s roughly three minutes longer than the average male casual gamer. While Europe and Asia-Pacific all managed to stay above the 20-minute market for daily casual app usage, North America and Latin America fell behind the pack at less than 20 minutes of session duration per day.Īnd who are these gamers you ask? Women are noticeably more engaged than men in casual games, with data revealing they spend on average 22 minutes a day in casual gameplay. That’s not an insignificant session time if you look at other mobile gaming categories such as hypercasual games – the category with which casual games share many characteristics. If we deep-dive into recent demographics data, we can see that Africa is home to the players with the highest casual app daily usage at 26 minutes.

But that doesn’t mean users aren’t spending lots of time in them. We’ve already mentioned casual games not requiring high time investment. A casual gamer is someone who might play while on their commute, on their lunch break, or simply watching TV.

They are able to escape everyday boredom or stress.

To appeal to as much of the mass market as possible, casual games typically cost less than hardcore gamesĬasual gamers favor this mobile gaming vertical, as it allows them to experience mobile gaming in a way that doesn’t require much concentration.

Africa has emerged as one of the global GEOs with users spending the most time in casual games.

The number of global casual game downloads is projected to hit 19.9 billion by 2026.